Two essentials
1) Ability to feel aka empathy
He senses the reactions of the customer and is able to adjust to those reactions. He is not simply bound by a prepared sales pitch, but he functions in terms of the real interaction between himself and the customer.
Sensing what the customer is feeling, he is able to change pace, double back on his track, and make whatever creative modifications might be necessary to home in on the target and close the sale.
2) Need to conquer aka ego drive
This will makes him want and need to make the sale in a personal or ego way, not merely for the money to be gained.
A subtle balance must be found between (a) an ego partially weakened in precisely the right way to need a great deal of enhancement (the sale) and (b) an ego sufficiently strong to be motivated by failure but not to be shattered by it.
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