Hello, fellow travelers! When we're in Bangkok, we're spoiled for choice. It’s a city where a life-changing bowl of boat noodles can cost you less than two dollars. But it's also a city of trends, with viral, 'Made-for-Instagram' treats popping up in its glittering malls.
You’ve probably seen the little pink box all over your social media feed. It’s from Moone Rolls, a chic, bright pink kiosk on the 6th floor of centralwOrld.
Like you, I'm guided by the 'Real Value' compass. Is this just expensive air, or is it a truly premium experience worth your precious holiday time and Baht? I joined the curious crowd to find out, and here’s the honest breakdown of the takeaway experience.
What Exactly Are Moone Rolls (And How to Find Them)?
First, let's clear up a common misconception. With all the 'cromboloni' and circular croissant hype, I half-expected another flaky pastry.
But Moone Rolls are not croissants. They are premium, handcrafted Swiss Rolls (or roll cakes). The concept here isn't crispy-flaky; it's unbelievably soft, light, and airy, filled with premium cream that is—thankfully—not tooth-achingly sweet. They pride themselves on using high-end imported ingredients, like Japanese flour and French cream, and you can taste the difference.
Your Map to the 6th Floor
Finding the stall is half the battle. centralwOrld is massive, but here’s your shortcut:
Head to the 6th floor.
Look for the Central Court zone (Zone C).
The stall is located right near the "Glass Lifts" (ลิฟต์แก้ว).
You can't miss the bright pink, moon-themed decor. They bake the rolls fresh right there, so you can watch them work while you wait.
The Takeaway Experience: Price, Packaging, and Practicality
This is where the "Real Value" question really kicks in. This is not a casual snack; it's a luxury purchase.
Be Prepared for the Price Tag
Let's get this out of the way. These rolls are expensive, even by Singaporean cafe standards.
Silky Vanilla Roll: 249 THB (approx. S$9.20)
Cocoa Raspberry Roll: 249 THB (approx. S$9.20)
Earl Grey Milk Pudding Roll: 299 THB (approx. S$11.00)
Pandan Mango Sticky Rice Roll: 299 THB (approx. S$11.00)
When a single cake roll costs more than five plates of Pad Thai, it has to deliver more than just taste. And in many ways, it does, starting with the packaging.
The "Unboxing": Perfect for Takeaway
This is, without a doubt, one of the best takeaway dessert experiences I've had. This isn't just a roll in a flimsy box; it's an event.
Your roll is placed in a beautiful, sturdy pink box. That box is then placed into a branded thermal cooler bag. Inside the bag with your cake, you’ll find:
Dry ice (in a separate partition)
A small plastic knife and spoon
This meticulous packing means you don't have to rush back to your hotel. The shop says it stays cool and fresh for up to 8 hours, making it the perfect treat to buy in the afternoon and enjoy in your room after a long dinner. It also makes for a very impressive pasalubong (gift) if you're flying home that day.
The Taste Test: Is the Flavour Worth the Fortune?
We decided to try two of the most popular flavours: the signature Earl Grey Milk Pudding and the Thai-inspired Pandan Mango Sticky Rice.
Our Verdict on the Flavours
Earl Grey Milk Pudding (299 THB): This was the star. The cake itself was impossibly light, like a cloud, with a fragrant Earl Grey tea aroma. The cream was light and balanced. But the best part is the centre—a silky, panna cotta-like milk pudding that gives it a wonderful textural contrast. It’s elegant and not too sweet.
Pandan Mango Sticky Rice (299 THB): I was skeptical about this one, but it works. The pandan-infused cake is soft, and the cream is blended with coconut. In the middle, you get a small bite of actual sweetened sticky rice and a piece of fresh, sweet mango. It’s a clever, modern twist on a classic dessert.
The Final "Real Value SG" Verdict
So, are Moone Rolls worth it?
My answer is yes, but only if you view it as a premium dessert experience, not a casual snack.
Don't compare this to a 40 Baht mango sticky rice from a street vendor. That's not a fair fight. Compare it to a S$12 slice of cake at a high-end cafe in Dempsey Hill or Duxton.
My Advice: This is a perfect "last day in Bangkok" treat. Buy one, let them pack it in the cooler bag, and take it to the airport or back to your hotel. It’s a wonderful, luxurious way to end your trip. It’s not an everyday food, but for the quality, the stunning packaging, and the sheer convenience of the takeaway design, it delivers real value as a special indulgence.
❓ Frequently Asked Questions (FAQ)
What are the most popular Moone Rolls flavours?
Based on what we saw, the Earl Grey Milk Pudding Roll is a crowd favourite for its unique texture and balanced tea flavour. The Pandan Mango Sticky Rice Roll is also very popular for its creative Thai-inspired twist.
Do I have to queue for a long time?
It depends. During the initial launch, queues were long. Now, it's more manageable. You might have to wait 15-20 minutes during a busy weekend afternoon. Sometimes they sell out of specific flavours, so it's best to go before the evening rush.
How long does the cake last?
Thanks to the excellent cooler bag and dry ice, the staff says it lasts up to 8 hours at room temperature. Once you get it to a fridge, it's best eaten within 3 days.
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